Hire Industry-Leading Shopify Experts to Grow Your eCommerce Brand
Google Ads is an online advertising platform owned and operated by Google. Via Google Ads, your company can launch an array of ad campaigns and ad types. The platform also makes it easy to monitor the performance of your campaigns via Google Ads or Google Analytics.
Google ads are advertisements that appear at the top of Google search results pages, as well as across websites in Google’s ad network. This strategy intends to encourage users to click on these pages to learn more about a brand, making it a highly effective marketing strategy.
While searching on Google, you’ve probably encountered ads.
Have you ever noticed, for example, the row of top results on Google that feature a green “Ad” box? These ads appear when you look up a topic, product, service, or another search that features a keyword targeted by companies.
Unlike traditional advertising, which requires upfront payment, Google advertising follows a pay-per-click (PPC) model. With this model, you only pay when people click on your ads, which is one reason behind the impressive return on investment (ROI) of Google ads — $8 for every $1 spent.
As competing companies often target the same keywords and audiences, Google operates on a bidding system and ad quality rating score. This approach removes the possibility of pay-to-play. Instead, it demands that companies create relevant and compelling ads.
Businesses can also adapt their ad campaigns 24/7.
Whether you’re looking to modify a bid, change a piece of ad copy, or update the visuals on a display ad, you can always log into your Google Ads account and make changes. Your changes will go live as long as your ad doesn’t trigger a Google Ads disapproval.
Overall, advertising on Google is versatile and cost-effective.
Every company’s marketing model is unique. That’s why Google provides companies, like yours, with access to many different advertising options. You never have to worry about settling for an ad type that doesn’t suit your brand. Instead, you can access a variety of options to maximize your ad performance. Get an in-depth look into the seven types of ads offered by Google:
When you partner with IT-Geeks, you work with a team that has a proven track record of e-commerce success.
We’ve worked on multiple e-commerce platforms but love the integrations and ease that Shopify provides. We take the time to understand your business goals and work to design marketing campaigns that will help you hit your target number of sales, leads, or phone calls.
As e-commerce continues to grow rapidly, Shopify provides a great platform for mid-size businesses to easily leverage the power of the web.
Your campaign is engineered from day one to be a revenue driver. We understand what matters most to our customers and focus on strategies and tactics that drive sales.
Our Shopify optimization services take a holistic marketing approach, improving the back-end and front-end of your site to help increase traffic, provide a better user experience, and save time for our clients.
IT-Geeks, just not a team of passionate and skilled experts, rather it’s a hub of new possibilities, innovations, development and business affluence; to accompany you for your significant success.
email 📧 hrd@itgeeks.com
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Working with IT-Geeks was great. They completed the work timely and accurately, were quick to respond to requests...
Working with IT-Geeks was great. They completed the work timely and accurately, were quick to respond to requests...
“I wouldn’t go anywhere else but IT-Geeks for help with store set up. Fast, reliable, professional, no language barrier (I am UK)...
Working with IT-Geeks was great. They completed the work timely and accurately, were quick to respond to requests...
Loved working with IT-Geeks. They are extremely knowledgeable and very accessible, and were happy to make the many requested...
Working with IT-Geeks was great. They completed the work timely and accurately, were quick to respond to requests...
Working with IT-Geeks was great. They completed the work timely and accurately, were quick to respond to requests...
Working with IT-Geeks was great. They completed the work timely and accurately, were quick to respond to requests...
“I wouldn’t go anywhere else but IT-Geeks for help with store set up. Fast, reliable, professional, no language barrier (I am UK)...
Working with IT-Geeks was great. They completed the work timely and accurately, were quick to respond to requests...
Loved working with IT-Geeks. They are extremely knowledgeable and very accessible, and were happy to make the many requested...
Working with IT-Geeks was great. They completed the work timely and accurately, were quick to respond to requests...
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