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The result of the hard-work and effort put on by our team made the sales of Tommy Equestrian get a boom. In just 6-months of time they touched the mark of million in the sales.
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Performance
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Tommy Hilfiger, one of the world’s most recognized premium designer lifestyle groups and internationally renowned for celebrating the essence of classic American cool style, featuring preppy with a twist design, is launching a new premium TOMMY HILFIGER equestrian apparel line that builds on the brand’s sports heritage.
TOMMY HILFIGER Equestrian offers fans of the brand a selection of products in sporty styles, including a range of premium breeches, jackets and show shirts for competition or daily training for beginners and professional riders as well as versatile hoodies, polo shirts and t-shirts. The new collection is available in different colors and combines the characteristic TOMMY HILFIGER Preppy aesthetics with first-class comfort and performance design for riders of all disciplines and performance classes.
As part of Tommy Hilfiger’s commitment to create fashion that Wastes Nothing and Welcomes All, the collection incorporates sustainable materials including organic cotton and recycled elastic feature throughout the collection.
URL:
Tommy Equestrian
TEAM:
2-Senior Developers, 4-Mid Level Full Stack Developers, 2-
Designers, Team Lead, Project Manager.
TECHNOLOGIES:
Shopify REST API, HTML, CSS, jQuery, JavaScript, Shopify
Theme Liquid, Adobe Photoshop and Adobe Illustrator.
TIME:
3-Weeks
TASK:
To design and setup the branch store of Tommy Hilfiger in shopify in a limited period of time.
At that time, there were certain platform restrictions that made this task quite tough, so during the development we faced two main challenges:
The major challenge was the timeline. We need to create the complete store including the wireframe and design within 20-days of time.
The other challenge was the design. It needs to be exactly the same(pixel perfect) as the Tommy Hilfiger Global website.
IT-Geeks provided the best solution to overcome the challenges:
We engaged multiple teams working 24-hours a day to meet up
with the deadline.
Since we are having a team of 200+ members, it was not a big
task for us to engage multiple members.
We assigned a team working on the wireframes and creating
them.
The other team was working on the implementation of the
design to the Shopify store.
The other team was working on the functionalities that need to
be achieved in Shopify as per the design.
The last step was once the website is live performing the migration and URL Redirection.
With our great team of experts, we finally completed the project before the deadline with the revisions and with the exact same design client wanted.
The design that we created was the exact same as the client wanted. It was a pixel perfect design.
All the features as required were implemented as well thus making it a successful project.
With our perfect strategy and handwork the store became a success and got a great turnaround in the sales.
Currently Tommy Equestrian is one of the top brands selling across the European continent and generating immense sales.
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